Customer stories
Case studies: real results from tree planting as a reward
See how leading organizations transform everyday business interactions into verified environmental impact. From enthusiastic survey response rates to measurable environmental impact, discover what's possible when you connect actions to trees.
Featured stories: employee engagement and sustainability training
Employee Engagement
62% response rate
2x industry average survey completion
JLL
JLL Hong Kong tied tree-planting rewards to post-training surveys and achieved a 62% response rate, more than double the industry average of 30%. Each completed survey plants a real, GPS-tagged tree employees can track online.
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Sustainability Training
70% quiz completion
Higher training completion and retention
Jardine Restaurant Group
JRG partnered with OneSeed to add tree-planting rewards to post-workshop sustainability quizzes across their internal broker training. A 70% completion rate gave them real knowledge-retention data — and verified reforestation impact to show for it.
Read case study →Featured stories: consumer app adoption and events
Investor Events
2x event engagement
Higher feedback with verified impact
LBS Sustainability IR
LBS added a tree-planting reward to post-event surveys at their Sustainability Investing Forum and saw response rates jump 68% — from 14% to 23%. The impact story was then woven directly into their ESG stakeholder communications.
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Consumer App Adoption
1,300+ new app users
3,200 trees planted
Qii78
At AIA Carnival Hong Kong 2025, Qii78 used OneSeed tree rewards to reward recycling app adoption. Over 1,300 participants correctly recycled nearly 4,000 items, planting 3,200+ trees — turning a one-day event into lasting environmental impact.
Read case study →FAQ
Frequently Asked Questions
How do companies use tree planting to increase survey response rates?
Tree-planting rewards give people a reason to respond that goes beyond the survey itself — participants receive a real, trackable tree planted in their name. Organizations like JLL and LBS Sustainability IR have found that pairing a verified environmental reward with feedback requests creates a more meaningful exchange, which can contribute to stronger response rates than a standard survey alone.
Can tree rewards improve employee engagement programs?
When employees can see a GPS-tagged tree planted on their behalf and track its impact over time, it adds a tangible, personal dimension to workplace programs that generic incentives rarely achieve. Tree rewards work especially well alongside training, onboarding, and sustainability initiatives, where a sense of shared purpose already exists and a real-world impact moment can deepen it.
What results can businesses expect from adding tree planting to their programs?
Results vary by industry, audience, and program design, but the consistent theme across OneSeed customers is that participants find the experience more memorable and meaningful than standard incentives. The environmental impact is verifiable and shareable, which also gives organizations a genuine story to tell stakeholders, without overstating what a tree-planting program alone can accomplish.
How does OneSeed verify that trees are actually planted?
OneSeed works with vetted forest restoration partners operating in regions like Kenya, the Philippines, Honduras, Bolivia, and Nepal. Each tree is assigned GPS coordinates, a photo, and ongoing monitoring data. Participants receive a personal tree page they can revisit over time, and organizations receive aggregated impact metrics — so the impact is traceable, not just claimed.
Is tree planting a credible sustainability action for businesses?
Tree planting is one component of a broader sustainability strategy, not a replacement for operational emissions reductions. Where it works best is as a visible, human-scale action that connects employees, customers, or event attendees to environmental restoration in a direct way. OneSeed is a UN Decade on Ecosystem Restoration partner, and all planting projects are selected for verified community and ecological impact.
Ready to make your next touchpoint memorable?
These organizations didn't overhaul their strategy, they added one meaningful layer to what they were already doing. Start with $20 free tree credits and see what a verified reforestation reward feels like from the inside.